The Angle Group (TAG) is a boutique brand management and lifestyle entertainment agency based in Atlanta, Georgia. As one of the few premier African American owned and operated agencies in the world, we have an intimate understanding of the many complexities that both influence and drive African American's towards various products, goods, and services.
This includes the how and why this demographic chooses which restaurants to patron, clubs to frequent, and products to buy. Our clients understand the fiscal incentives for successfully capturing the African American dollar and partner with us to help them grow their brand within this highly lucrative demographic. What we do: We help consumers see your company and it's offerings as a "Lifestyle" necessity rather than a product or service. From throwing cross-promotional yacht parties in Miami for to orchestrating print campaigns for a local restaurant, we use our expansive industry knowledge and resources to identify and exploit sustainable brand awareness opportunities through a variety of entertainment and media based mediums.
Our buying habits as African Americans are far more sporadic and brand loyalty is lowest among all other buying demographics and sub-groups. This is why it is essential to entrust your brand with an agency whose core competencies involve assisting clients with establishing brand identity in the appropriate African American niche, creating brand equity, and developing sustainable brand awareness initiatives. African Americans spend $857 billion dollars annually (US Census 2010). Is your brand positioned to capture its share of this revenue? What makes us unique? The fundamental difference between The Angle Group and other agencies lies in our corporate credo: Everything we do is purposeful and results driven.
Beyond leveraging our professional relationships to increase market penetration for our clients, the aim is always to build brand awareness in a manner that is consistent with their overall corporate identity. It is not enough to create brand awareness or capture a niche alone, we take it a step further by utilizing innovative and multi-faceted approaches to creating a relationship between your brand and the affluent African American consumer.
3333 Piedmont Rd.
Suite 2050 20th floor
Atlanta, Ga 30305